Published USD pricing
| Plan | Annual billing | Monthly billing | Brand capacity |
|---|---|---|---|
| Free | $0 | $0 | 1 brand |
| Starter | $20/mo for 5 brands; $36/mo for 10 | $25/mo for 5 brands; $45/mo for 10 | 5 or 10 brands |
| Advanced | $53/mo for 15 brands; $85 for 25; $159 for 50 | $67/mo for 15 brands; $107 for 25; $210 for 50 | 15, 25 or 50 brands |
| Custom | Quote | Quote | Custom |
What Free actually gives you
Free is enough to learn the product: one brand, up to 20 scheduled posts per month, 30 days of analytics, the AI assistant and Metricool MCP. It does not include LinkedIn or X/Twitter connections, so it is not a realistic long-term agency plan.
Starter is the solo-operator plan
Starter removes the tight publishing and analytics limits, adds LinkedIn, PDF/PPT reporting and unlimited analytics history, and scales to 5 or 10 brands. It is best when one person runs the workflow and clients do not need to approve posts inside Metricool.
Advanced is the agency breakpoint
Advanced adds team and client management, role management, post approvals, customizable report templates, Looker Studio and the Metricool API. Those are not minor extras: they change who can participate in the workflow and what you can automate outside Metricool.
Custom is mainly about white label and enterprise needs
Metricool reserves full White Label for Custom. If your agency needs its own branding across the product rather than branded reports alone, public fixed pricing stops here and you need a sales quote.
Which plan should a small agency buy?
| Your situation | Start here | Why |
|---|---|---|
| 1–5 brands, solo operator | Starter 5 | Lowest paid tier with full publishing/reporting basics |
| 6–10 brands, solo operator | Starter 10 | Still cheaper than moving to Advanced if collaboration is unnecessary |
| Any client approval requirement | Advanced | Approval system starts here |
| Need Looker Studio or API | Advanced | Both are Advanced/Custom features |
| Need full white label | Custom | Public plans do not include full White Label |
Affiliate disclosure: ToolPick may earn a commission if you sign up for Metricool through links on this page. This does not increase your price and does not change our editorial judgment.
Want the feature-by-feature decision? Read Metricool Starter vs Advanced, or estimate your agency cost with our calculator.