Side-by-side
| Metricool | Sendible | |
|---|---|---|
| Entry point | Free plan; Starter from $20/mo on annual billing | Core $35/mo monthly |
| Agency collaboration tier | Advanced from $53/mo on annual billing | Plus $99/mo monthly |
| Core organizing unit | Brands | Workspaces, each with 6 social profiles |
| Team/client management | Advanced and Custom | Unlimited users on all plans |
| Post approvals | Advanced and Custom | From Plus |
| Reporting | PDF/PPT on Starter; custom templates and Looker Studio on Advanced | Standard reports on Core; custom branded reports on Premium |
| API | Advanced and Custom | Not the main published differentiator |
| Full white label | Custom plan | Paid add-on on Elite/Enterprise |
When Metricool makes more sense
If one team manages many brands and cares about analytics, reports and data access, Metricool's structure is easier to justify. Advanced includes up to 15 brands at its published entry price, then scales to 25 or 50 brands at higher price points.
When Sendible makes more sense
Sendible's workspaces are designed as separate environments for each client, location or brand, with their own profiles, calendar, reports and queues. Unlimited users on every plan makes it especially attractive when a lot of people need access.
Approval workflow: both can do it
Metricool adds approvals on Advanced. Sendible adds assignment and approvals on Plus. The better choice depends on whether you want approvals inside an analytics-heavy brand model or inside a dedicated client workspace model.
Do not compare $53 to $99 without reading the billing basis
Metricool's published $53 Advanced entry price is shown with annual billing. Sendible's $99 Plus figure is a monthly price and Sendible discounts annual billing. Compare your actual brand/workspace count and billing cycle rather than headline numbers.
Affiliate disclosure: Metricool links on this page are affiliate links. ToolPick may earn a commission if you sign up through them. The Sendible link is an ordinary vendor link unless otherwise labeled.