Current pricing
| Plan | Published USD price | What matters |
|---|---|---|
| Free | $0 | 1 brand, up to 20 scheduled posts/month, 30 days of analytics; no LinkedIn or X connection |
| Starter | From $20/mo on annual billing | Up to 5 brands at the entry price, unlimited publishing*, LinkedIn, PDF/PPT reports, unlimited analytics history |
| Advanced | From $53/mo on annual billing | Up to 15 brands at the entry price, team/client management, roles, approvals, custom report templates, Looker Studio, API |
| Custom | Quote | Custom brand count, White Label, dedicated account manager and custom integrations |
*Metricool describes paid publishing as unlimited subject to its fair-use policy. Prices can change; confirm the checkout total before purchase.
Why agencies may care
Metricool's pricing scales by the number of brands you manage rather than charging a separate seat fee for every teammate. The Advanced plan also adds the features agencies usually need once clients enter the workflow: role management, post approvals, customizable report templates and client collaboration.
The strongest reason to buy: analytics plus operating workflow
Metricool is not just a scheduler. Its paid plans combine publishing with competitor analysis, reporting and longer analytics history. Advanced adds Looker Studio and API access, which is useful if your agency already builds dashboards or automations around client data.
Client approvals are real, but start on Advanced
Metricool's approval system can send posts to teammates or clients for review before publishing. External reviewers can be invited by email, and the feature is available on Advanced and Custom plans.
Where the trade-off is
Full White Label is reserved for the Custom plan, so agencies that want their own domain and a fully rebranded client experience need a sales quote. If your main need is a mature client workspace with unlimited users on every plan, compare Metricool with Sendible before deciding.
Who should consider Metricool?
- Agencies managing many brands and needing strong analytics.
- Teams that need approvals, roles and client management without paying for a large enterprise suite.
- Agencies that want reporting, Looker Studio and API access in the same product.
Who should skip it?
- Teams that need full white-label branding on a published fixed-price plan.
- Agencies whose main requirement is deep client workspace separation rather than analytics.
- Buyers who only need a basic publishing queue for a few channels.
Affiliate disclosure: ToolPick may earn a commission if you sign up through the Metricool links below. This does not increase your price and does not change our editorial judgment.