How to read this: this is a published-pricing estimator, not a checkout quote. It uses the vendors' public plan limits checked on Sep 19, 2026. Taxes, add-ons, negotiated pricing and future plan changes are not included. Sendible yearly estimates use its published 15% annual discount.
Why this calculator exists
Agency software pricing is structurally different across vendors. Metricool charges by brands, Sendible by workspaces with six profiles each, SocialPilot by connected social accounts and users, and Buffer by channels. Comparing the first number on each pricing page is therefore misleading.
Pricing assumptions used
| Vendor | Pricing basis used | Feature floors |
|---|---|---|
| Metricool | Annual monthly-equivalent: Starter $20/$36; Advanced $53/$85/$159 | Advanced for team/client management, approvals or API; Custom for full White Label |
| Sendible | Monthly list price less published 15% yearly discount | Plus for approvals; Elite + paid add-on for full White Label |
| SocialPilot | Annual monthly-equivalent: $17/$34/$85/$170 | Premium for client approval; Ultimate for Advanced White Label |
| Buffer | Annual monthly-equivalent: Essentials $5/channel; Team $10/channel | Team for multiple users/approvals; not treated as a full white-label fit |
Affiliate disclosure: Metricool links in calculator results are affiliate links. ToolPick may earn a commission if you sign up through them. This does not increase your price.