Side-by-side
| Sendible | Buffer | |
|---|---|---|
| Pricing model | Plan based on workspaces/social profiles | Priced per channel on paid plans |
| Users | Unlimited on all current plans | Unlimited on Team |
| Client separation | Dedicated workspaces and client dashboards | Channel access controls, but not the same client-workspace model |
| Approvals | Assignment and approvals from Plus | Approval workflows on Team |
| Branded reporting | Custom branded reports on Premium | Branded reports listed in the current paid feature set |
| Best fit | Agency client operations | Lean publishing teams |
Why Sendible is better for client-heavy work
Sendible creates a dedicated workspace for each client, location or brand. Client dashboards and Client Connect are designed to keep credentials, profiles, content and reporting separated. That structure becomes valuable as the number of clients grows.
Why Buffer is easier
Buffer's paid model is easier to understand when your unit of work is simply a social channel. Team currently includes unlimited team members, approval workflows, custom access permissions, analytics and API access. You avoid buying an agency system you do not need.
Cost depends on your shape
A small team with many channels can make Buffer's per-channel model expensive, while an agency with multiple clients may find Sendible's workspace model easier to forecast. Do not compare only the starting price; count the actual profiles or channels you need.
Our pick
For an agency with external clients: Sendible. For a small internal social team or a light-touch agency: Buffer.