Side-by-side
| Postrivio | Sendible | |
|---|---|---|
| Entry pricing | $40/mo standard monthly | $35/mo Core |
| Agency-oriented tier | Agency: $360/mo | Premium: $199/mo; Elite: $299/mo |
| Users | Agency publishes 20 team seats | Unlimited users on all plans |
| Client organization | Multi-client dashboard and per-client workspaces | Workspaces; 1 to 50 depending on plan |
| Approvals | Client approval portal on Agency | Assignment & approvals from Plus upward |
| Branded reporting | Client reports and white-label approval emails on Agency | Custom branded reports on Premium; white-label add-on on Elite/Enterprise |
| Main angle | AI campaign execution / autopilot | Established social management workflow |
When Postrivio makes more sense
If your current pain is content production and campaign execution, Postrivio is the more interesting product. The value proposition is that Otto can handle more of the work instead of simply helping your team schedule what it already created.
When Sendible makes more sense
If your agency mainly needs to keep many clients, profiles and collaborators organized, Sendible is easier to justify from published product information. Unlimited users are included on every plan, and the product exposes clear workspace/profile limits as you scale.
Price is not as simple as $360 vs $199
These products package agency work differently. Postrivio's Agency plan bundles its automation, 20 team seats and client operations together. Sendible splits agency scale across workspace counts and higher tiers, with white-label features available separately on Elite and Enterprise.
That means the cheapest option depends on client count, profiles per client, team size and whether you actually need white-labeling. A later ToolPick calculator will make this comparison explicit rather than relying on headline plan prices.
Our current pick
For a typical small agency with established processes: Sendible is the safer default today. For an agency deliberately buying AI automation: Postrivio is the more differentiated bet, but deserves a real workflow test before migration.