ToolPick
Buyer guide · Updated Sep 12, 2026

“White label” can mean four very different things.

One tool may only put your logo on reports. Another may brand approval emails. A full white-label product can replace the vendor's logo, colours and domain. Compare the exact surface your clients will see.

Fast answerSendible is the strongest full white-label option in this group. SocialPilot is the clearest lower-cost reporting option. Postrivio is compelling if branded approvals matter more than a fully rebranded dashboard. Metricool offers full White Label only through its Custom plan.

What is actually white-labeled?

ToolReportsApproval emails / portalDashboard / domainPublished availability
PostrivioClient reportsAgency name, logo and sender on approval emailsNot marketed as a fully rebranded dashboardAgency $360/mo monthly
SendibleCustom branded reports on PremiumWhite-label system emailsLogo, colours and custom domain with White LabelWhite Label is a paid add-on on Elite/Enterprise
SocialPilotWhite-label reports on PremiumClient approval supportedAdvanced White Label on UltimatePremium $100/mo monthly; Ultimate $200/mo monthly
MetricoolAgency reporting featuresNot the key published differentiatorFull White LabelCustom plan; contact sales

Best full white-label platform: Sendible

Sendible's dedicated white-label product lets agencies apply their own logo, colours and domain, and customize system-generated emails. That is meaningfully different from simply exporting a PDF with your logo.

Best lower-cost white-label reports: SocialPilot

SocialPilot Premium publicly lists both client approval and white-label reports. Ultimate adds Advanced White Label. For agencies whose client-facing need is mostly reports rather than a completely rebranded app, this is easier to budget.

Best branded approval experience: Postrivio

Postrivio's Agency plan publishes white-label approval emails plus a branded client approval link, along with client reports. It is useful when the moment that needs branding is review and approval rather than daily client login to a re-skinned dashboard.

Best enterprise/custom branding: Metricool

Metricool says full White Label is available on its Custom plan. Public fixed pricing is not shown, so it is harder to compare without a sales quote.

Do not pay for “white label” until you define the surface

  • Reports only: branded PDFs or exports may be enough.
  • Approvals: brand the emails and links clients see every week.
  • Client portal: clients should see your brand when logging in.
  • Reselling: you may need your own domain, colours, logo and packaging controls.
Compare client approvalsSee Postrivio alternatives
Sources checked Sep 12, 2026: official Postrivio Agency/pricing pages, Sendible pricing/white-label pages, SocialPilot pricing, and Metricool pricing/white-label pages. White-label definitions differ by vendor, so we compare the client-facing surface rather than the marketing term alone.